In this article we will explore some lesser known tips of search engine optimization for Google. Optimization for Headings and Images is an aspect that is overlooked many times or over done by a SEO newbie.
Headings tags are used to define page organizational structure. Properly written header tags inform site visitors and helps them navigate through your web pages. Effective header tags can even increase your site ranking on search engines like Google. Heading tags are not to be confused with the HEAD section of a web page. Header tags are present in the body section where as the HEAD section is for TITLE and META tags.
Page headings are created with the tag, in which x is a number between 1 and 5. Mostly, headings are used for displaying a larger size of the default font. There are five levels of heading, each smaller then the previous. Header tags give the site visitor a visual cue that the text is important or has been used to define the hierarchical structure of a webpage.
For best result for user as well as search engines, a SEO consultant should place main keywords in h1 tags. But H1 tags should be used sparingly in a webpage. A SEO consultant should study the page structure and divide it according to the main point and sub points. Header tags should always be used where they will aid in defining the structure of the web page. A standard use of header tags should be adopted across the website.
Everybody must be aware of images in a webpage. Image tag has “alt” attribute which can be used effectively for search engine optimization. Alt attribute allows specifying alternative text for the image if it cannot be displayed due to some problem. It maybe possible that, that image has been moved to some other location and web page has not been updated. In this case the visitor will at least be aware of what the image was about. Many times, people use browsers that don't display images or images are blocked as in cases of emails. Alt if used properly can increase usability of a webpage. If an image is used as a link, then the alt text for that image is treated as anchor text of a text link.
For best SEO results, images should have descriptive names which include your keywords. Likewise, alt text should also have keywords so that your webpage may rank higher for that keyword. It's a small factor but a factor worth exploring.
These factors help search engines understand and gather more data about your website. While SEO consultants should follow the above mentioned guidelines, they should not go overboard. Extremely lengthy filenames can be counter-intuitive. Similarly, alt tags should not be stuffed with keywords and long paragraph.
This practice can be considered by search engines as an attempt to spam them for higher rankings and hence be penalized.
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