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Search Engine Optimization Guide for Beginners – Image and H...

In this article we will explore some lesser known tips of search engine optimization for Google. Optimization for Headings and Images is an aspect that is overlooked many times or over done by a SEO newbie.

Headings tags are used to define page organizational structure. Properly written header tags inform site visitors and helps them navigate through your web pages. Effective header tags can even increase your site ranking on search engines like Google. Heading tags are not to be confused with the HEAD section of a web page. Header tags are present in the body section where as the HEAD section is for TITLE and META tags.

Page headings are created with the tag, in which x is a number between 1 and 5. Mostly, headings are used for displaying a larger size of the default font. There are five levels of heading, each smaller then the previous. Header tags give the site visitor a visual cue that the text is important or has been used to define the hierarchical structure of a webpage.

For best result for user as well as search engines, a SEO consultant should place main keywords in h1 tags. But H1 tags should be used sparingly in a webpage. A SEO consultant should study the page structure and divide it according to the main point and sub points. Header tags should always be used where they will aid in defining the structure of the web page. A standard use of header tags should be adopted across the website.

Everybody must be aware of images in a webpage. Image tag has “alt” attribute which can be used effectively for search engine optimization. Alt attribute allows specifying alternative text for the image if it cannot be displayed due to some problem. It maybe possible that, that image has been moved to some other location and web page has not been updated. In this case the visitor will at least be aware of what the image was about. Many times, people use browsers that don't display images or images are blocked as in cases of emails. Alt if used properly can increase usability of a webpage. If an image is used as a link, then the alt text for that image is treated as anchor text of a text link.

For best SEO results, images should have descriptive names which include your keywords. Likewise, alt text should also have keywords so that your webpage may rank higher for that keyword. It's a small factor but a factor worth exploring.

These factors help search engines understand and gather more data about your website. While SEO consultants should follow the above mentioned guidelines, they should not go overboard. Extremely lengthy filenames can be counter-intuitive. Similarly, alt tags should not be stuffed with keywords and long paragraph.
This practice can be considered by search engines as an attempt to spam them for higher rankings and hence be penalized.

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posted by phoenixseo on Nov 10, 2009 6:03 PM | 0 comments
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Social Networking Site for better Business from Website


Facebook, Twitter, MySpace, LinkedIn. You must have heard these terms on radio, television, internet etc. Even your friends talk about them. If you are even little bit internet savvy then I can bet that you are also in at least one of these social networking sites.

Social networking site is a category of website which allows people to register, put their bio/profile with business & website addresses and connect with other like minded friends. A social networking site also has other features like content posting, photos, application, create new groups/communities and lot of other stuff.

Such sites are very helpful if you want to subtly spread word about yourself, your hobbies, business etc. Since, you are connected to your friends, relatives, and colleagues that is, people sharing same interests or goals, this form of marketing is not jarring or very intrusive. Since your business website URL is placed on your bio or posts, the website will get targeted traffic from these social networking sites.

If you are regular about your activity on social networking sites and keep in touch with other members & communities, your site can get a fairly good amount of traffic. People are always on look out for information. Make your posts educative and informative.

You can post an actual article on your business website and place excerpt with link back to that article on your website. This will also get you lot of traffic and hence business. This will convince people that you are serious about your business and have good knowledge regarding your domain. Share expert views on your subject matter. Be an authority. Place yourself such that people actively seek your advice. Try to help them, answer their queries and give unbiased suggestions. You need not devote all your time to these social networking sites. Just keep out few hours every week for social networking. Keep your post and replies clear, concise and relevant.

Another good way of promoting your site and services will be to create and join communities. This will help you in gaining greater visibility. Be around and be seen. Help out other members. It's just like the way you actually work in the real world. The difference is just that here you can interact with a larger community of people and from different demography and geography.

So how do you start with social networking? Start with few highly popular networking sites like Facebook, MySpace, Twitter, LinkedIn, Orkut etc. Register to those social networking sites which are more popular or targeted to your business or interest group. For example for people related to real estate industry, Activerain is a good option. Once registered, create a profile, add your photograph and add your website link. Make as many friends and contacts as possible. Get busy with your networking and be consistent. Working in fits and starts wont help that much. Try out various strategies to find the best and most efficient way for yourself. Everything should not be about business and include some lighthearted posts, videos and images. This will help you make genuine connections with people.

Looking for a sophisticated approach to strengthening your brand using SEO? contact Enovabiz Solutions today!
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posted by phoenixseo on Nov 1, 2009 10:43 PM | 0 comments
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Trying to discover the Holy Grail of SEO?

As a SEO consultant, the one question I have encountered over and over again is: What is the secret of ranking #1 on Google? Most of them get disappointed when they hear my answer. It's as if they wanted to hear some highly classified secret only available to a select few. Perhaps they anticipated they would discover the holy grail of SEO success. But alas, neither am I the Indiana Jones nor is there any secret to top rankings on Google or Bing.

The problem lies in the fact that newbie SEO consultants and SEO clients believe that they can trick or game the search engine in to placing their site on top. So there must be some secret to confusing the search engines algorithm in to placing their site on the first page. I know that this belief is shared by thousands of people as can be judged from the plethora of e-books that sell these secrets to anyone who can pay few dollars. These books claim that anybody who reads and follow what they teach will earn easy money and get loads of traffic. Only if that would have been so easy.

Actually these people are correct. There is a secret for ranking at the top. You can actually spam a search engine. The only problem is that these people entered the scene bit late. These secret techniques used to work five years back and not anymore! There was a time when keyword stuffing in the title tag, keywords tags and content worked. Even black hat techniques like cloaking, hidden text, doorway pages worked. But times have changed and so have the search engines. The search engines have now become more sophisticated, more intelligent and much better in providing its users with the best results. There is a good probability that if you try these shady tactics today, you will be penalized and will be condemned to internet anonymity for a long time.

Any internet marketer or website owner who wants to rank well should think sanely about his business. If the business is not a fly by night operation then I don't see any reason to adopt tactics which will at best give very short term advantages and in most cases will be counter productive. These so called secrets can also ruin reputation of your business. A website owner should aim at providing the users with relevant and useful information in a most easy way. That means good content, with natural density of keywords in a text format, which is highly relevant to the business the website is promoting. Also, try to get good quantity and quality of back links to your site. Any good site with informative content can get other sites to link back. Many times bloggers will post your link on their blogs because your site maybe beneficial to his/her blog readers as well. Other ways are making few articles and submitting regularly to top article directories. Articles not only provide good back links but also enhance your site's credibility.

In case, you don't have time to cover all these SEO activities you can hire a SEO company which can deliver services like website analysis, keywords selection, website optimization, content writing, directory submission, article writing and submission.

Looking for a sophisticated approach to strengthening your brand using SEO? contact Enovabiz Solutions today! Dallas SEO Company / Arizona SEO Company

Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive Michigan SEO Services and Arizona SEO Services. For exclusive Dallas SEO Services contact us now. Our SEO packages suit every budget and business. And we DELIVER!

posted by phoenixseo on Oct 29, 2009 5:33 PM | 0 comments
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Search Engine Optimization Guide for Beginners – Anchor Text

Anchor text is the content that is placed within the anchor tag and users will see as a clickable text and on clicking it the user is taken to a new page. It is also known as link label or link title and can be one of the most important factors in determining the traffic and ranking of a site in Google.

Anchor text tells site visitors & search engines what the page, you're linking to, is about. As you maybe aware links on a web page can be of two types. Internal links point to other pages on the same website and external links point to content on other websites. In either of these cases, the more accurate the anchor text is, the easier it is for users and search engine bots to judge page's topic and navigate to that page.

There are few guidelines on how to optimize the Anchor text. Anchor text for a link should be descriptive. It should give visitor an idea what the page linked is about. A SEO consultant should be careful and avoid generic anchor text like “Click Here”, “page”, “this article” etc. These are absolute waste and leave visitors clueless. The anchor text should be accurate and not misinform users. They should not be off topic and should be related to the page been pointed. Many times, a web page's URL is used as anchor text. This is not recommended apart from in few instances.

The anchor text should be crisp and concise. Care should be taken not to make it very long. Long sentences and paragraphs should not be anchor text. Anchor text should be descriptive but short. Keywords or key phrases should be used to send the message home. This is very vital when SEO and backlink campaign is involved.

A SEO consultant should also ensure that anchor text should be clearly visible to a user. They should not look like regular text. This is also against user interface principles. By default, anchor text gets underlined when mouse pointer is placed over it. CSS and text styling which modifies this behavior and make anchor text appear like a regular text should be avoided. A user should be able to distinguish between anchor text and other text so as to not miss the links or click unintentionally. Same factors should be kept in mind while creating anchor text for internal links. This helps a user in navigating within a website easily. This also increases the chances of all your pages been spidered by Google bots. The anchor text should be made keeping a user in mind and not just for search engines. Unnecessary internal links should be avoided as they may confuse a user.

Looking for a sophisticated approach to strengthening your brand using SEO? contact Enovabiz Solutions today!
Dallas Internet Marketing Firm / Arizona SEO Company

Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive Arizona SEO Services, Website Promotion and Michigan SEO Services. For exclusive Dallas SEO Services contact us now. Our SEO packages suit every budget and business.

posted by phoenixseo on Oct 11, 2009 7:59 PM | 0 comments
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Search Engine Optimization Guide for Beginners - Meta Tags

Continuing on our series on SEO for beginners, we will discuss Meta tags. Hypertext Markup Language or HTML lets author of a webpage specify more details about the document rather than the document content itself using Meta data.

The information that is in the Meta data is used by search engines like Google to update their database. Search Engines figure out that a webpage is related to some keywords and when someone searches for a particular keyword, s/he will be able to find this page in SERPs. The Meta tags are generally located near the top of the HTML document inside the Header tag.

According to W3C, “Each META element specifies a property/value pair. The name attribute identifies the property and the content attribute specifies the property's value.”

There are many types of Meta tags. But the two most crucial Meta tag for search engine indexing are the keywords and the description Meta tags. The Meta tag – “keywords” lists the keywords or key phrases that best describe the contents of the webpage in question.

In context of Google the dominant search engine, “Description” Meta tag is even more important and relevant. A webpage's “description” Meta tag provides Google and other search engines a summary of what the webpage is all about. Unlike a page's title which should ideally consist of few words, a description Meta tag can be a sentence or even short paragraph. The reason the Description Meta tag is important is because Google may decide to use it as a snippet for your pages when showing your site's listing on search results. In case, Google search engine notices that your page text content is more relevant to the user's query then Google may show that snippet from the webpage's text content. So it's advisable that webmasters and SEO consultants make the best use of this tag. A well written Meta tag can also make a difference to page rankings.

Also, when a user searches for a keyword in Google search engine, the results show description tag with keywords in bold. This immediately gives searcher clues if the result has the matching keywords and if it is relevant. A proper Meta tag may also results in higher click through and hence more traffic.

Few points should be kept I mind while creating meta tag description. Describe the page accurately in the description tag. Description Meta tag helps both search engines and user alike so it should match your site's content and title. Avoid generic or default description provided by WYSIWYG editors. Never add unrelated description, this is spamming and Search Engines may not take it lightly. Also, always create unique description Meta tags for all pages of the website.

To check if your description Meta tags conform to Google's guidelines, Google provides Webmaster Tools provides a content analysis section that analyses and points out if any description Meta tags is too short, long, or duplicated too many times across the website.

Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive Phoenix SEO Services, Arizona SEO Solutions, Michigan SEO Services and online marketing. For exclusive SEO Services in Dallas, Texas contact us now. Our SEO packages suit every budget and business. And we DELIVER!

posted by phoenixseo on Sep 3, 2009 9:28 PM | 0 comments
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